Fly Racing and Mountain Sports Distribution

MSD Announced as new Exclusive Canadian Distributor of FLY Racing.

Mountain Sports Distribution is proud to announce that commencing immediately, MSD will be the exclusive distributor of Fly Racing in Canada. Mountain Sports Distribution is excited to be the sole provider of Fly Racing Moto, Fly Racing Street and Fly Racing Mountain Bike for Canadian Dealers. This announcement comes a year after MSD started distributed Fly Racing in Canada.

About Fly Racing

FLY Racing recently celebrated its 21st year of production and is known as being one of the largest brands in power sports gear and apparel. FLY prides itself on delivering the “highest quality gear at a price point everyone can afford.”

FLY gear is available in 40+ countries around the world and is known in the motocross, offroad, ATV, BMX, MTB, Street and Snowmobile markets. MSD will be carrying the Motocross, Street and Mountain Bike lines as part of our Summer 2022 catalog.

About the Partnership

After first introducing Fly Racing to the Summer 2021 catalog, the growth of the brand in Canada has been exponential. In partnership with dealers, MSD has been able to hone a thoughtful and specific product offering that meets both dealer needs and consumer demands.

Mountain Sports Distribution is looking forward to continuing to grow this product line and bring in larger volumes and an every-growing selection of Fly Racing Products. Since the start of the partnership, MSD has been excited to bring high-margin, well-priced racewear and casual goods to the moto and street market.

What Dealers Can Expect

MSD is excited to welcome new dealers to our network who are committed to the Fly Racing brand, but may not have purchased from MSD before. MSD looks forward to meeting and exceeding the expectations of these dealers with trademark personalized attention, great service and awesome product.

Says MSD President and CEO Chuck Gorton “This is a huge opportunity for MSD to grow the Fly Racing brand in Canada. We know that the brand is a great fit for our dealers and we’re excited to see a big bump in Fly Racing sales in 2022.”

New Dealers looking to work with MSD on a Fly Racing Order are encouraged to email the company or fill out a Dealer Application online.

About Mountain Sports Distribution

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In both 2020 and 2021, Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

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