Summer 2024 Catalog Drops

Summer, 2024 is looking hot! After a collaborative Summer Sales Meeting, the entire MSD Team is looking forward to launching the new catalog. “We’re building on a lot of great things happening with our brands,” says Marketing Manager, Jessica Joy. “The involvement of Seven & FLY Racing with Factory Racing Teams has been driving a lot of attention to these brands and we’re seeing great sell-through in stores and online.”

FLY Racing (Motocross, Street and Bike) and Seven racewear make up some of the key cornerstone brands of MSD’s Summer Catalog, which is broken up into three sections for 2024. “We wanted dealers to be able to quickly find what they were looking for, but we also wanted to expose them to new brands that they might not be aware we carried,” says Joy. “By dividing our catalog up into ‘Adventure,’ ‘Moto,’ and ‘Street,’ we’re hoping to help dealers better understand the key categories MSD offers.

Under the Adventure section, dealers will find products from house brand Mountain Lab as well as year-round staples BaroCook and Nikwax. “We’re especially excited about Mountain Lab for Summer 2024,” says CEO Chuck Gorton. “We’ve seen this brand take off exponentially in the past two years and are stoked to be able to continue to expand the offering.” Mountain Lab new products for S24 include two new hatchets, a new motion-activated headlamp, a battery-operated inflator and a two-rider helmet communication system, among others.

Within the S24 Moto section, dealers will find products from FLY Racing, 509, Seven, USWE, Sidi Motorcycle Boots, Zeus Helmets, CFR Handlebars, Fire Power chains and batteries and Sedona tubes. Says Gorton, “it’s a really exciting catalog – if you’re a dirtbiker, you’ve got to be pumped on our brands and we’re continuing our quest to be a one-stop shop for dealers.”

Finally, MSD, Inc recently announced that it would include Trilobite Motorcycle Jeans as part of the Summer 2024 Booking Offer. Trilobite Jeans join FLY Racing Street, Highway 21, Sidi Motorcycle Boots and Zeus Helmets to round out MSD’s offering of street motorcycle products.

Canadian dealers have been mailed their S24 Catalogs and Booking Offers with an added incentive to book by August 31.

About MSD, Inc.

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

In 2023 Mountain Sports Distribution partnered with private equity firm, KV Capital .

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