Mountain Sports Distribution, Inc. (MSD) Embarks on an Exciting Partnership with Pit Viper

Golden, BC — Mountain Sports Distribution, Inc. (MSD) is thrilled to announce a dynamic collaboration with the bold and adventurous outdoor sports accessory and lifestyle brand, Pit Viper.

Marketing Manager Jessica Joy & CEO Chuck Gorton said of the negotiations “we met them at the Riverhouse Tavern in Golden, BC one Tuesday just after last call last winter and immediately decided to steal their sunglasses while they were in the bathroom. We were in no condition to run, so they caught us pretty easily, but instead of delivering us a beating, they just pulled out a briefcase and sign some papers. Anyway, here were are.

….Kidding.  Contrary to the anecdote initially shared, Marketing Manager Jessica Joy and CEO Chuck Gorton solidified this partnership through genuine enthusiasm and admiration. “We’re absolutely thrilled to partner with a brand with such momentum,” says Marketing Manager Jessica Joy. “MSD, Inc is all about brands that we love to recommend to our friends and community, and Pit Viper fits right in with that.”

Pit Viper, conceived on the ski hill and born in the back of a van, has become a formidable force in marketing over the past decade. Known for its durable, functional, and expressive eyewear, the brand boasts a roster of enthusiasts, including Rob Gronkowski, Colby Raha, Toni Breidinger, and Travis Pastrana. Pit Viper is the go-to brand for those who embrace the spirit of adventure and are serious about taking life less seriously.

As part of this exciting partnership, MSD will exclusively serve as the Canadian distributor of Pit Viper within the powersports market, effective immediately. Pit Viper’s collection, featuring sunglasses, goggles, accessories, and casualwear, will be prominently featured in MSD’s Winter 24/25 Catalogue, arriving at dealerships in January 2024.

“We met Pit Viper as they gained momentum in the outdoor sports market, and we’re honored to be part of their journey as they transition towards a distributor model,” adds Jessica Joy.

For dealers looking to stock up on Pit Viper’s popular products, the Winter 24/25 Catalogue promises an extensive array of offerings catering to both thrill-seekers and casual adventurers alike.

About Pit Viper: Pit Viper, based in Party Mountain, USA, is a brand conceived for and by outdoor enthusiasts. Born from the ski bum dreams and cultivated on the slopes, Pit Viper offers durable, functional, and expressive eyewear for those who live life on the edge. Join the ranks of renowned personalities such as Rob Gronkowski, Colby Raha, Toni Breidinger, and Travis Pastrana, and explore the world through the lens of Pit Viper.

For more information, please visit

Media Contact: Jessica Joy // Marketing Manager Mountain Sports Distribution, Inc. //

Follow Pit Viper on Social Media: Instagram: @pit_viper TikTok: @pitvipersunglasses Facebook: Pit Viper

For media inquiries, please contact: