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MSD & Garmin Announce Distribution Partnership

FOR IMMEDIATE RELEASE

Golden, February 2, 2024  – Mountain Sports Distribution, a leading provider of powersports adventure gear and equipment, is thrilled to announce a strategic distribution partnership with Garmin, a global leader in GPS technology and outdoor navigation solutions.

This collaboration marks a significant milestone for both companies as they join forces to enhance the outdoor experience for enthusiasts worldwide. Mountain Sports Distribution is renowned for its commitment to providing high-quality products that cater to the needs of powersports users, and Garmin is recognized for its cutting-edge navigation technology and innovative outdoor solutions.

With this partnership, Mountain Sports Distribution will now offer a comprehensive range of Garmin’s renowned outdoor and GPS products, including GPS handhelds, radio, and navigation devices. These products are designed to empower outdoor enthusiasts, motorcyclists, snowmobilers, and UTVers with advanced tools to navigate, monitor, and optimize their adventures.

“We are excited to embark on this journey with Garmin, a brand synonymous with excellence and innovation in outdoor navigation,” said Chuck Gorton, CEO & Founder of Mountain Sports Distribution. “This partnership aligns seamlessly with our commitment to providing our dealers and their customer with the best gear and equipment for their outdoor pursuits. Garmin’s industry-leading technology will undoubtedly elevate the powersports experiences of our customers.”

Garmin’s cutting-edge products will be available to Mountain Sports Distribution’s valued network of dealer partners, providing customers with easy access to a wide range of tech solutions. From rugged handheld GPS devices for backcountry exploration to SOS devices for backcountry safety and communication, the collaboration aims to cater to the diverse needs of powersports enthusiasts.

“We are thrilled to announce our new partnership with Mountain Sports Distribution. This collaboration marks a significant step forward in enhancing the accessibility and reach of Garmin’s offerings across Canada, elevating and enriching the experiences of our valued customers, says Regional Sales Manager Jason McBain.

As Mountain Sports Distribution expands its product offerings to include Garmin’s state-of-the-art devices, dealers can expect an even wider selection of top-tier outdoor gear. The partnership reflects both companies’ shared vision of inspiring and enabling outdoor enthusiasts to push their boundaries and embark on new and exciting adventures.

About MSD, Inc.

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

In 2023 Mountain Sports Distribution partnered with private equity firm, KV Capital .

To learn more, visit www.mountainsportsdistribution.com

About Garmin

Garmin is a global leader in GPS technology and outdoor navigation solutions. With a focus on innovation and quality, Garmin provides a wide range of products, including GPS handhelds, wearables, and navigation devices, to empower individuals in their outdoor pursuits. For more information, visit www.Garmin.com.

UTV Canada Joins Mountain Sports Distribution Under KV Capital’s Powersports Platform

UTV Canada Joins Mountain Sports Distribution Under KV Capital’s Powersports Platform

Tuck-in acquisition strengthens strategic position of UTV Canada and MSD

 

January 23, 2024

Edmonton, Alberta — KV Capital’s Private Equity team is excited to announce the acquisition of UTV Canada Inc. (UTV Canada)—one of Canada’s top distributors and retailers of all-terrain vehicles (ATVs) and utility task vehicles (UTVs) parts and accessories. The deal will see UTV Canada merge with Mountain Sports Distribution (MSD), the full-service powersports distributor that joined the KV Capital Fund II portfolio in 2023.

“UTV Canada and MSD have a complementary relationship,” says Jonathan Herman, President of Private Equity at KV Capital. “In the powersports industry, we see three main pillars: snowmobiles, motorcycles, and UTVs. MSD has built a strong presence in snowmobiles and motorcycles, while UTV Canada specializes in UTVs. Both businesses have great talent and a strong desire to grow. Together, their strengths will let them bring a new level of service excellence to the entire powersports industry.”

The deal originated when UTV Canada’s CEO, Stacy Nehring, reached out to the MSD team after learning about the KV-MSD partnership.

“In the past, our team had discussed the possibility of a sale,” says Nehring, who retains equity and will join MSD as part of the partnership. “It is a tight knit industry, and when we heard about MSD working with KV, we wanted to ask MSD’s owners about their experience and the opportunity. What we heard from Chuck Gorton, MSD’s CEO, was very exciting and led us to today. This deal means my team and I can do more of what we love—helping off-road enthusiasts experience more—and less on administrative work and managing back-office systems.”

MSD CEO Chuck Gorton also welcomes the partnership. “We’re very excited to partner with the UTV Canada team, grow our dealer network and brand portfolio, and offer our customers even more,” he says. “Partnerships like this one are why we were eager to join KV.”

The acquisition will optimize strategic and operational excellence for both MSD and UTV. The two teams will merge to share expertise and create efficiencies while retaining their individual brand identities in the market.

“Both MSD and UTV’s dealers can expect improved access to more products with the same helpful staff and retail experience they know—but with more horsepower behind it,” says Herman. “This is a significant milestone in our journey to build Canada’s leading powersports platform through partnerships with strong powersports distributors and brands.”

Financial terms of the deal were not disclosed. For KV Capital, Bryan & Company LLP provided legal counsel. For UTV Canada, Swainson, Miki, Peskett LLP delivered legal services.

KV Capital Private Equity continues to actively seek new investment opportunities to expand its powersports platform by partnering with distributors and brands. The team expects to have more news to share soon.

 

About KV Capital

Founded in 2006 and based in Edmonton, Alberta, KV Capital is a Canadian, alternative investment fund manager with approximately $400 million in committed assets under management. KV Capital’s funds are split into a diverse range of asset classes including private operating businesses, real estate, and mortgages. KV Capital has been on the Profit 500 ranking of Canada’s fastest-growing companies for six consecutive years and has funded over $1 billion in investments across several different asset classes.

 

About MSD, Inc.

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was recognized on Canada’s Growth 500 list.

 

About UTV Canada

UTV Canada is a family-run company that was built out of passion and commitment to the powersports lifestyle. It has served Canadian riders and motorsports dealerships for over 15 years.

From a humble start in a family garage in Edmonton, UTV Canada has grown into one of Canada’s most reputable distributors and online retailers of aftermarket UTV parts and accessories. Today it is the choice brand for hundreds of dealers across Canada.

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Inquiries

Vanessa Tracy-Roth

Marketing Manager, KV Capital

vanessa.tracy-roth@kvcapital.ca | 780.999.5727

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Pit Viper & MSD, Inc. Get it On

Bob The Cooler Co. & MSD, Inc Join Forces!

Bob The Cooler Co. & MSD Join Forces! Mountain Sports Distribution, Inc is excited to announce an official partnership with Bob The Cooler Co. Commencing immediately, MSD will be exclusive distributor of this exciting new brand to the Powersports Market in Canada. After a huge build up of the brand at this year’s Triple Crown […]

509 Delta V Commander Launch

Seven VIP A2 Experience Contest

Mountain Sports Distribution, Inc and Seven are incredible excited to announce a contest for Canadian Dealers with a prize unlike any other!  Effective immediately, dealers have the opportunity to enter to win a trip for two to Anaheim, California for a VIP Seven Experience at the A2 Supercross Event this January, 2024.

Dealers booking Seven as part of their S24 Booking will have the opportunity to receive multiple entries to win this incredible prize, which includes a flight for two to Anaheim, a two-night stay in a hotel and a full race-day VIP experience, which includes viewing the A2 Supercross Event.

“It’s a prize you can’t even put a price on,” says Marketing Manager Jessica Joy, “you couldn’t buy this trip if you wanted to.” Though full details on the VIP experience aren’t available at this time, winners can count on meet and greets, tours and seats to the big show that won’t be forgotten. And what Canadian wouldn’t appreciate a quick Californian getaway in the middle of January?

Details regarding the contest will be emailed out to dealers on September 15th, or can be obtained by emailing MSD, Inc. or via regional reps. Winner will be randomly drawn October 30, 2023.

About MSD, Inc.

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

In 2023 Mountain Sports Distribution partnered with private equity firm, KV Capital .

To learn more, visit www.mountainsportsdistribution.com

 

 

Summer 2024 Catalog Drops

Summer, 2024 is looking hot! After a collaborative Summer Sales Meeting, the entire MSD Team is looking forward to launching the new catalog. “We’re building on a lot of great things happening with our brands,” says Marketing Manager, Jessica Joy. “The involvement of Seven & FLY Racing with Factory Racing Teams has been driving a lot of attention to these brands and we’re seeing great sell-through in stores and online.”

FLY Racing (Motocross, Street and Bike) and Seven racewear make up some of the key cornerstone brands of MSD’s Summer Catalog, which is broken up into three sections for 2024. “We wanted dealers to be able to quickly find what they were looking for, but we also wanted to expose them to new brands that they might not be aware we carried,” says Joy. “By dividing our catalog up into ‘Adventure,’ ‘Moto,’ and ‘Street,’ we’re hoping to help dealers better understand the key categories MSD offers.

Under the Adventure section, dealers will find products from house brand Mountain Lab as well as year-round staples BaroCook and Nikwax. “We’re especially excited about Mountain Lab for Summer 2024,” says CEO Chuck Gorton. “We’ve seen this brand take off exponentially in the past two years and are stoked to be able to continue to expand the offering.” Mountain Lab new products for S24 include two new hatchets, a new motion-activated headlamp, a battery-operated inflator and a two-rider helmet communication system, among others.

Within the S24 Moto section, dealers will find products from FLY Racing, 509, Seven, USWE, Sidi Motorcycle Boots, Zeus Helmets, CFR Handlebars, Fire Power chains and batteries and Sedona tubes. Says Gorton, “it’s a really exciting catalog – if you’re a dirtbiker, you’ve got to be pumped on our brands and we’re continuing our quest to be a one-stop shop for dealers.”

Finally, MSD, Inc recently announced that it would include Trilobite Motorcycle Jeans as part of the Summer 2024 Booking Offer. Trilobite Jeans join FLY Racing Street, Highway 21, Sidi Motorcycle Boots and Zeus Helmets to round out MSD’s offering of street motorcycle products.

Canadian dealers have been mailed their S24 Catalogs and Booking Offers with an added incentive to book by August 31.

About MSD, Inc.

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

In 2023 Mountain Sports Distribution partnered with private equity firm, KV Capital .

To learn more, visit www.mountainsportsdistribution.com

 

 

MSD Announces Brand Partnership with Trilobite Motorcycle Jeans

MSD, Inc’s Summer 2024 offering will include a new brand – Trilobite Motorcycle Jeans. The premium motorcycle clothing manufacture from The Czech Republic is known for it’s premium, high-performance street motorcycle pants and jackets and currently has distribution in 30 countries.

“Our goal is to have a Summer Catalog that is ubiquitous in motorcycle dealerships,” says CEO Chuck Gorton. “Partnering with Trilobite means we’re able to bring a unique, desirable brand to street motorcycle dealerships across Canada.” Trilobite joins MSD, Inc’s other street motorcycle brands Sidi, Highway 21 and FLY Racing to bring a more rounded offering to Canadian Dealers.

Below is the release from Trilobite Motorcycle Jeans announcing the partnership:

Trilobite Motorcycle Jeans, a renowned name in the motorcycle apparel industry, is pleased to announce an exciting new partnership with Mountain Sports Distribution, a leading distributor of high-quality powersports  gear in Canada. This strategic collaboration marks a milestone in the companies’ pursuits to revolutionize the motorcycling experience and enhance safety and style for Canadian riders.

Trilobite Motorcycle Jeans is globally recognized for its cutting-edge innovations in protective riding gear, combining fashion-forward designs with premium materials that meet the highest safety standards. Mountain Sports Distribution boasts an impressive track record of successfully introducing exceptional powersports products to the Canadian market.

The partnership will see Mountain Sports Distribution becoming the exclusive distributor of Trilobite Motorcycle Jeans products in Canada. This move aims to streamline distribution channels, optimize customer service, and ensure that Canadian riders have easy access to Trilobite’s state-of-the-art motorcycle jeans, armored jackets, and other protective gear.

“We are delighted to join forces with Mountain Sports Distribution to expand our presence in the Canadian market,” said Jan Mares, CSO of Trilobite Motorcycle Jeans. “Canada has a vibrant and passionate motorcycle community, and we believe our collaboration will enable us to cater to their needs with unmatched quality and style.”

MSD, Inc will include Trilobite Jeans as part of the Summer 2024 Booking Offer via a supplemental catalog to their S24 Catalog.

About MSD, Inc.

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

In 2023 Mountain Sports Distribution partnered with private equity firm, KV Capital .

To learn more, visit www.mountainsportsdistribution.com

About Trilobite Motorcycle Jeans

Trilobite Motorcycle Jeans is a pioneering brand in the motorcycle apparel industry, committed to providing riders with top-tier safety gear that seamlessly blends fashion and function. With an unwavering focus on quality, innovation, and style, Trilobite Motorcycle Jeans has earned the trust and admiration of riders worldwide.

Find Trilobite Motorcycle Jeans online:

 

MSD Enters Partnership with KV Private Equity Firm

Mountain Sports Distribution, Inc is excited to announce a new partnership with Edmonton’s KV Capital. “We’re extremely excited about the partnership,” says CEO Chuck Gorton. “We’ve had our eyes on the growth and future of the business and with KV’s partnership, those goals are absolutely attainable.”

Gorton started MSD in 2009 and has seen the business grow to one of North America’s top aftermarket powersports distribution company, which was named to the Globe and Mail’s “Canada’s Top Growing Companies” for the past three years.  Says Gorton, “MSD is ready to scale up and better service our dealer partners. Having the support and expertise of KV is going to help us become better than ever.” Gorton will stay on with MSD as CEO and minority shareholder.

No changes are expected for dealer partners as the collaboration commences. “Our focus is on growth, not re-inventing ourselves,” emphasizes Gorton. “We’ve got a great formula here that we’ve built the success of MSD around and we’re going to keep focusing on that – great people, great relationships and great brands.” MSD looks to continue to partner with their keystone brands, build out new relationships and continue to nurture the values and partnerships that continue to make MSD stand out in the powersports market.

Read the full press release from KV Capital here.

About MSD, Inc.

 

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

To learn more, visit www.mountainsportsdistribution.com

About KV Capital

Founded in 2006 and based in Edmonton, Alberta, KV Capital is a Canadian, alternative investment fund manager with approximately $350 million in committed assets under management. KV Capital’s funds are split into a diverse range of asset classes including private operating businesses and real estate mortgages. KV Capital has been on the Profit 500 ranking of Canada’s fastest-growing companies for six consecutive years and has funded over $1 billion in investments across several different asset classes.

Find KV Capital Online
  • Website: kvcapital.ca
  • LinkedIn: KV Capital
  • Instagram: @KV.Capital

 

 

KTM, FLY Racing Announce Partnership for 2023

Mountain Sports Distribution is extremely excited to share that the KTM Canada Red Bull Race Team has aligned with FLY Racing ahead of the 2023 Triple Crown Series. MSD has been the exclusive Canadian distributor of FLY Racing since 2021.

“We’re excited to see what this can do for the growth of the brand in Canada,” said MSD Marketing Manager Jessica Joy. “We’ve known the sheer potential behind the FLY Racing brand and know that this visibility is going to help bring it into the mainstream of moto north of the border.”

KTM’s team is made up of three riders, including 450 rider Jess Pettis and 250 class riders Ryder McNabb and Kaven Benoit.

Please read the official press release from KTM available here.