The Latest News from the MSD Group fo Brands


MSD Releases Two New Catalogues for S23

Mountain Sports Distribution is excited to release not one, but two catalogs for pre-booking of the S23 Season.

“It’s our biggest Summer Offering ever,” says President & CEO Chuck Gorton. “We’ve never been in such an outstanding position to offer great product to every powersports and outdoor dealer in Canada.”

With a growth in offerings, Mountain Sports Distribution is now entering the outdoor market, with specific products and brands geared toward the bike and backcountry adventure community that isn’t necessarily associated with powersports. The new “Outdoor Summer 2023” catalog includes products from MSD staples, such as Mountain Lab Gear and BaroCook, but also includes an enhanced offering from FLY Racing Bike (BMX and MTB) and USWE backpacks. New to the MSD group of brands is Funn Bicycle Components, of which MSD is bringing the majority of to Canadian dealers.

Complementing the new Outdoor catalog is MSD largest catalog to date – the Summer 2023 Powersports Catalog. “We’re growing,” says Gorton, “but as quickly as we grow, our brand partners are doing the same. There’s simply more awesome product available to Canadian Powersports consumers.” Featuring 16 brands in the 450-page catalog, there’s new product from just about every brand MSD carries.

“We want to be the go-to catalog for dealers across Canada,” says Gorton. “We’ve got something for every dealer and consumer, and we think our S23 catalog is going to be super inspiring for buyers, dealers and consumers.”

Included in the S23 Catalog is product from Mountain Lab, USWE Backpacks, Zeus Helmets, BaroCook Flameless Cookware, 509, Seven, Highway 21, Sidi Motorcycle Boots, Cheetah Factory Racing, FLY Racing (MX, Street and Bike), Nikwax, Fox Shocks, Fire Power and Sedona Tire and Wheel.

About Mountain Sports Distribution

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In both 2020 and 2021, Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

To learn more, visit www.mountainsportsdistribution.com

MSD Summer 2022 Offerings

Huge Growth in Offerings for Summer 2022

Mountain Sports Distribution is on a deliberate path of growth in the summer market. “Our winter offering is so strong,” states President & CEO Chuck Gorton. “It’s been a long time coming to ensure that our summer catalogue reflects where MSD is going. We’re extremely excited about Summer 2022.”

Offering key winter brand as part of our winter catalogue since 2009 – from avalanche equipment from Highmark and Mammut to industry-dominating brands like 509, to niche customer favourites like TOBE and Cheetah Factory Racing, Mountain Sports Distribution has approached brand partnerships with a singular overreaching ethos: partner with brands we use, love and would personally recommend.

The complementing summer offering has been slower to come. For years, MSD’s summer catalogue was comprised exclusively of 509 Offroad product – helmets, goggles, jerseys. The story for Summer 2022 is much, much different. With a 370-page catalogue full of complete product lines from international brands, the 2022 Summer offering from Mountain Sports Distribution is nothing short of impressive.

Newly added for Summer 2022 are Sidi Motorcycle Boots, USWE backpacks, Fire Power Batteries, Sedona Tire & Wheel and Fox UTV & ATV Shocks. MSD also has greatly enhanced offerings from FLY Racing (Moto, Street and Bike), Highway 21 and 509.

Mountain Sports Distribution will now be the exclusive Canadian distributor of Italian-made Sidi Boots (motorcycle line only) and WPS’s house brands for parts Sedona Tire & Fire Power.

Says Director of Sales & Business Development Cameron Braaten, “The addition of these brands is specifically to meet the demands of our dealers and is in direct response to requests from them. We know that being able to offer a full breadth of apparel, accessories and key hard parts is going to make MSD a valuable part of our dealers’ offerings.”

MSD’s summer catalog for 2022 is now comprised of house brand Mountain Lab (featuring new products for S22), USWE hydration packs, Zeus helmets, Barocook flameless cookware, 509 Offroad gear and apparel, Seven racewear and apparel, Highway 21 motorcycle apparel, Sidi boots, Fire Power batteries, Sedona tubes, CFR handlebars, Fox UTV & ATV shocks and FLY Racing helmets, goggles, racewear and apparel for moto, street and mountain bike.

 

About Mountain Sports Distribution

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In both 2020 and 2021, Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

To learn more, visit www.mountainsportsdistribution.com

Fly Racing and Mountain Sports Distribution

MSD Announced as new Exclusive Canadian Distributor of FLY Racing.

Mountain Sports Distribution is proud to announce that commencing immediately, MSD will be the exclusive distributor of Fly Racing in Canada. Mountain Sports Distribution is excited to be the sole provider of Fly Racing Moto, Fly Racing Street and Fly Racing Mountain Bike for Canadian Dealers. This announcement comes a year after MSD started distributed Fly Racing in Canada.

About Fly Racing

FLY Racing recently celebrated its 21st year of production and is known as being one of the largest brands in power sports gear and apparel. FLY prides itself on delivering the “highest quality gear at a price point everyone can afford.”

FLY gear is available in 40+ countries around the world and is known in the motocross, offroad, ATV, BMX, MTB, Street and Snowmobile markets. MSD will be carrying the Motocross, Street and Mountain Bike lines as part of our Summer 2022 catalog.

About the Partnership

After first introducing Fly Racing to the Summer 2021 catalog, the growth of the brand in Canada has been exponential. In partnership with dealers, MSD has been able to hone a thoughtful and specific product offering that meets both dealer needs and consumer demands.

Mountain Sports Distribution is looking forward to continuing to grow this product line and bring in larger volumes and an every-growing selection of Fly Racing Products. Since the start of the partnership, MSD has been excited to bring high-margin, well-priced racewear and casual goods to the moto and street market.

What Dealers Can Expect

MSD is excited to welcome new dealers to our network who are committed to the Fly Racing brand, but may not have purchased from MSD before. MSD looks forward to meeting and exceeding the expectations of these dealers with trademark personalized attention, great service and awesome product.

Says MSD President and CEO Chuck Gorton “This is a huge opportunity for MSD to grow the Fly Racing brand in Canada. We know that the brand is a great fit for our dealers and we’re excited to see a big bump in Fly Racing sales in 2022.”

New Dealers looking to work with MSD on a Fly Racing Order are encouraged to email the company or fill out a Dealer Application online.

About Mountain Sports Distribution

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In both 2020 and 2021, Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

To learn more, visit www.mountainsportsdistribution.com

MSD Announced as new Exclusive Canadian Distributor of Sidi Motorcycle Boots

Mountain Sports Distribution is extremely proud to announce a new distribution partnership with the world’s foremost motorcycle boot brand – Sidi. The motorcycle line of Sidi boots will be included in the Summer 2022 catalog and is available for order starting immediately.

About Sidi Boots

Sidi Motorcycle Racing Boots

Sidi is world-famous for their motorcycle racing boots, including the top-rated Rex and Mag-1 models.

Sidi Boots has a 60+ year history and tradition of building the industry’s more reputable motorcycle boots and cycling shoes. Sidi is headquartered in Italy, where their premium motorcycle boots and shoes are also designed, tested and manufactured. Small batch production and a relentless commitment to quality has earned Sidi a reputation for the best footwear in powersports.

According to Sidi, their success in the industry is largely due to innovation and tradition, comfort and design. Says the company “Thanks to the passion, professionalism and innovative insights of its founder Dino Signori, an entrepreneur for more than 50 years and a long-time cyclist, SIDI has over time become one of the leading companies in its sector.”

About the Partnership

Mountain Sports Distribution is excited and proud to announce an expansive and calculated increase in summer product offering for Summer, 2022. Known for a complete winter offering, it has been a goal of the company to translate this one-stop-shop offering to the summer market.

MSD will be carrying the full line of Sidi powersports boots, including the best-selling Crossfire 3, a full selection of street boots and integral replacement parts. Says MSD’s Owner and CEO Chuck Gorton, “Sidi’s first-class boot catalog really elevates MSD in the motorcycle market. Our sales team now has a full head-to-toe offering for motorcycle dealerships, punctuated by Sidi’s stellar reputation. We couldn’t be more thrilled to bring such a widely respected brand to our dealers.

Sidi Offroad Motorcycle Boots

Sidi’s offroad motorcycle boots are renowned in the mx world, especially the best-selling Crossfire 3 boot. MSD is excited to also bring the new X-Power boots (men’s and women’s models) to Canada.

Through this summer, Sidi and MSD have been working closely to develop a catalog for the Canadian market that includes top-sellers, new models and as much information as dealers and riders will need to order models for 2022. This partnership has been symbiotic as both parties are eager to see more riders have access to Sidi Boots.

Says Export Manager Alessandra Covre on the partnership, “We are confident that MSD will elevate the longstanding reputation and legacy of Sidi, and expand our already loyal retailer and consumer relationships with enhanced sales and broader reach capabilities throughout Canada. MSD is just as ambitious as Sidi, and we know that they will help us reach and exceed our objectives with distinction, integrity and merit.

 

What Dealers Can Expect

MSD will be stocking almost the entire line of Sidi Powersports Boots for Summer 2022.  This includes Offroad Boots, Racing Boots, Touring Boots and Women’s models.

Orders for Sidi can be placed for 2022 Delivery starting immediately via Sales Reps or by contacting orders@mountainsportsdistribution.com. Dealers are encouraged to make Sidi part of their Summer 2022 Booking and enjoy booking discounts and best possible selection.

 

Sidi Motorcycle Touring Boots

MSD will bring the full line of Touring Boots to Canada from the ultra-tech Adventure Gore, to the casual hybrid Duna Gore.

About Mountain Sports Distribution

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

To learn more, visit www.mountainsportsdistribution.com

MSD USWE

MSD Partners with USWE Packs

Mountain Sports Distribution is extremely proud to announce that we are now the Canadian distributor of USWE hydration backpacks.

About USWE

USWE (pronounced you-swii) is a Swedish company devoted to making the best hydration packs for motorsports. The team behind USWE grew up riding off-road motorcycles on the Swedish countryside, searching for the adrenaline rush in deep mudholes and at big climbs. They found that besides being extremely uncomfortable, the packs they were using bounced around causing performance and comfort issue. Looking to solve the problem, in 2007 they bought an old Husqvarna sewing machine for a couple of bucks to start working on their own backpack prototype.

Fast forward to 2021 where USWE is a globally recognized brand with designs for athletes. The brand concentrates on “Bounce-Free Action Backpacks” using what they call “No Dancing Monkey” technology. The shapes are unique, the fit snug and the standards are high.

About Bounce-Free Action Backpacks

The team at USWE compares the swing of a traditional backpack (i.e. two straps and perhaps a waist and sternum strap) to a “dancing monkey” on your back that can swing around, causing an uncomfortable sensation to the user.

The solution presented itself in a 4-point suspension harness with stretchy chest straps that wrap under the arms and connect to the shoulder straps.  The result was a pack that was 100% bounce free, that allowed the wearer to freely move about and breathe easy.

What Dealers Can Expect

MSD will be stocking the Motosport line of USWE packs.  This includes Hydration Bladder Packs and Hip Packs, helmet accessories, camera harnesses, bite valves and more.

Orders for USWE can be placed for Q3 Delivery starting immediately via Sales Reps, Online Portal or by contacting orders@mountainsportsdistribution.com.

Delivery for USWE product will begin August 1, 2021.

USWE Packs

MSD Welcomes Highway 21 Helmets

Starting immediately, MSD’s brand arsenal now including Highway 21 Helmets. We’re proud to bring these incredibly stylish and aggressively priced street helmet to Canada and know that the helmets will find a spot on dealers’ shelves this summer.

About Highway 21

Located in Idaho, State Highway 21 is the Ponderosa Pine Scenic Byway, primarily a two-lane highway from Boise to Stanley. The Highway passes through historic Idaho City and the village of Lowman to the western edge of the Sawtooth Mountains, then along their northern boundary to Stanley. Granted, if you’re looking for a bike road trip, you can do no better than this stretch.

Highway 21 is inspired by this roadway and translates this muse into a collection of helmets, men’s, and women’s motorcycle wear. Taking pride in their leather craftmanship and commitment to brand, Highway 21 is a label that’s easy to get behind.

Product To Consider

For Summer 2021, MSD will be carrying the 9mm Helmet, which is a DOT-approved classic helmet design with premium materials and a washable, replaceable liner. With a retail price on $79.99, this helmet has the perfect entry level pricepoint.

Also available with be the .357 Half Helmet, which is perhaps the most classic design available in a street helmet. This timeless design is DOT-approved, has a removable washable liner and is available in a gloss or matte finish. $99.99 CAD.

New 509 Outerwear Line-Up Announced for Winter 21/22

For over a decade, the 509 name has been ubiquitous in the Snowmobile Helmet and Goggle world, with dealership shelves being stocked with the conspicuous black 509 boxes. However, over the past five years, 509’s foray into the outerwear world has meant their stylish name brand creeping into the outerwear floor of most dealerships.

Over the past five years the material and construction has developed to such a level that 509 outerwear is now seen on many professional riders and guiding organizations. From pro riders Cody McNolty and Brett Turcotte to guiding ops, the Stoke and Evolve line is getting strong reviews both for quality and style.

The newly released Winter 21/22 line of outerwear introduces two new key concepts that propel the outerwear to the next level. First – the introduction of women’s gear and second – the premiere usage of Sympatex fabrics.

Sympatex is a high-end waterproof and windproof material that rivals Gore-Tex for domination of the premium outerwear market. Known to be equal in quality to Gore-Tex, Sympatex trumpets their “environmentally friendly” commitment in the manufacturing of their fabric.

509 Ether Mono Suit

The 509 Ether Mono Suit is available in two colours and features premium Sympatex material.

509’s new Ether line will be the first piece from 509 to feature Sympatex –  a 45K/45K waterproof and breathable garment. With an extremely durable outer material that repels water as well as any fabric we’ve ever seen, the Ether is ideal for backcountry riding. The Ether is available in both a Mono Suit (MSRP $1049.99 CAD) and a Jacket/Bib kit (MSRP $589.99 CAD/ea).

Also new to 509’s line-up for Winter 21/22 is the introduction of women’s gear. For the first time, women will have female-specific options in both the best-selling Allied (non-insulated) Mono Suit and the insulated Range Jacket/Bib Kit.

The Women’s Allied features identical construction the Winter 21/22 men’s version, but with the addition of a female-specific fit and the must-have “Crescent Drop Seat”, which is an easy-to-manage waterproof zip. It’s intelligently designed, and we think women are going to be impressed by this suit and its features! MSRP $759.99 CAD

For those riding trails, women can now choose the Range Insulated Jacket and Bib Kit, available in three colours, including W21/22’s soon-to-be-fav colour combo – teal and maroon.  Jackets feature clutch “zonal stretch” around the shoulders and waist for a super-comfortable fit and 509’s 5TECH 10k/10k construction.  Bib Pants also feature the new Crescent Drop Seat zipper. MSRP $429.99 CAD/ea.

With the addition of these products, 509’s lineup now includes multiple options for backcountry and trail, male and female, hardcore and recreational riders. As stylish as ever and with more talking-points than ever, these feature-rich products are going to look great on showroom floors and fly off the shelves.

Mountain Sports Distribution Ranks No. 351 of Canada’s Top Growing Companies,

September 25, 2020 Mountain Sports Distribution places No. 351 on The Globe and Mail’s second-annual ranking of Canada’s Top Growing Companies   GOLDEN, BC Mountain Sports Distribution is pleased to announce it placed No. 351 on the 2020 Report on Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on […]