The Latest News from the MSD Group fo Brands

Summer, 2024 is looking hot! After a collaborative Summer Sales Meeting, the entire MSD Team is looking forward to launching the new catalog. “We’re building on a lot of great things happening with our brands,” says Marketing Manager, Jessica Joy. “The involvement of Seven & FLY Racing with Factory Racing Teams has been driving a lot of attention to these brands and we’re seeing great sell-through in stores and online.”

FLY Racing (Motocross, Street and Bike) and Seven racewear make up some of the key cornerstone brands of MSD’s Summer Catalog, which is broken up into three sections for 2024. “We wanted dealers to be able to quickly find what they were looking for, but we also wanted to expose them to new brands that they might not be aware we carried,” says Joy. “By dividing our catalog up into ‘Adventure,’ ‘Moto,’ and ‘Street,’ we’re hoping to help dealers better understand the key categories MSD offers.

Under the Adventure section, dealers will find products from house brand Mountain Lab as well as year-round staples BaroCook and Nikwax. “We’re especially excited about Mountain Lab for Summer 2024,” says CEO Chuck Gorton. “We’ve seen this brand take off exponentially in the past two years and are stoked to be able to continue to expand the offering.” Mountain Lab new products for S24 include two new hatchets, a new motion-activated headlamp, a battery-operated inflator and a two-rider helmet communication system, among others.

Within the S24 Moto section, dealers will find products from FLY Racing, 509, Seven, USWE, Sidi Motorcycle Boots, Zeus Helmets, CFR Handlebars, Fire Power chains and batteries and Sedona tubes. Says Gorton, “it’s a really exciting catalog – if you’re a dirtbiker, you’ve got to be pumped on our brands and we’re continuing our quest to be a one-stop shop for dealers.”

Finally, MSD, Inc recently announced that it would include Trilobite Motorcycle Jeans as part of the Summer 2024 Booking Offer. Trilobite Jeans join FLY Racing Street, Highway 21, Sidi Motorcycle Boots and Zeus Helmets to round out MSD’s offering of street motorcycle products.

Canadian dealers have been mailed their S24 Catalogs and Booking Offers with an added incentive to book by August 31.

About MSD, Inc.

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

In 2023 Mountain Sports Distribution partnered with private equity firm, KV Capital .

To learn more, visit www.mountainsportsdistribution.com

Mountain Sports Distribution, Inc is excited to announce a new partnership with Edmonton’s KV Capital. “We’re extremely excited about the partnership,” says CEO Chuck Gorton. “We’ve had our eyes on the growth and future of the business and with KV’s partnership, those goals are absolutely attainable.”

Gorton started MSD in 2009 and has seen the business grow to one of North America’s top aftermarket powersports distribution company, which was named to the Globe and Mail’s “Canada’s Top Growing Companies” for the past three years.  Says Gorton, “MSD is ready to scale up and better service our dealer partners. Having the support and expertise of KV is going to help us become better than ever.” Gorton will stay on with MSD as CEO and minority shareholder.

No changes are expected for dealer partners as the collaboration commences. “Our focus is on growth, not re-inventing ourselves,” emphasizes Gorton. “We’ve got a great formula here that we’ve built the success of MSD around and we’re going to keep focusing on that – great people, great relationships and great brands.” MSD looks to continue to partner with their keystone brands, build out new relationships and continue to nurture the values and partnerships that continue to make MSD stand out in the powersports market.

Read the full press release from KV Capital here.

About MSD, Inc.

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

To learn more, visit www.mountainsportsdistribution.com

About KV Capital

Founded in 2006 and based in Edmonton, Alberta, KV Capital is a Canadian, alternative investment fund manager with approximately $350 million in committed assets under management. KV Capital’s funds are split into a diverse range of asset classes including private operating businesses and real estate mortgages. KV Capital has been on the Profit 500 ranking of Canada’s fastest-growing companies for six consecutive years and has funded over $1 billion in investments across several different asset classes.

Find KV Capital Online

• Website: kvcapital.ca
• LinkedIn: KV Capital
• Instagram: @KV.Capital

Mountain Sports Distribution is excited to release not one, but two catalogs for pre-booking of the S23 Season.

“It’s our biggest Summer Offering ever,” says President & CEO Chuck Gorton. “We’ve never been in such an outstanding position to offer great product to every powersports and outdoor dealer in Canada.”

With a growth in offerings, Mountain Sports Distribution is now entering the outdoor market, with specific products and brands geared toward the bike and backcountry adventure community that isn’t necessarily associated with powersports. The new “Outdoor Summer 2023” catalog includes products from MSD staples, such as Mountain Lab Gear and BaroCook, but also includes an enhanced offering from FLY Racing Bike (BMX and MTB) and USWE backpacks. New to the MSD group of brands is Funn Bicycle Components, of which MSD is bringing the majority of to Canadian dealers.

Complementing the new Outdoor catalog is MSD largest catalog to date – the Summer 2023 Powersports Catalog. “We’re growing,” says Gorton, “but as quickly as we grow, our brand partners are doing the same. There’s simply more awesome product available to Canadian Powersports consumers.” Featuring 16 brands in the 450-page catalog, there’s new product from just about every brand MSD carries.

“We want to be the go-to catalog for dealers across Canada,” says Gorton. “We’ve got something for every dealer and consumer, and we think our S23 catalog is going to be super inspiring for buyers, dealers and consumers.”

Included in the S23 Catalog is product from Mountain Lab, USWE Backpacks, Zeus Helmets, BaroCook Flameless Cookware, 509, Seven, Highway 21, Sidi Motorcycle Boots, Cheetah Factory Racing, FLY Racing (MX, Street and Bike), Nikwax, Fox Shocks, Fire Power and Sedona Tire and Wheel.

• View the S23 Powersports Catalog
• View the S23 Outdoor Catalog

About Mountain Sports Distribution

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In both 2020 and 2021, Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

To learn more, visit www.mountainsportsdistribution.com

Mountain Sports Distribution is proud to announce that commencing immediately, MSD will be the exclusive distributor of Fly Racing in Canada. Mountain Sports Distribution is excited to be the sole provider of Fly Racing Moto, Fly Racing Street and Fly Racing Mountain Bike for Canadian Dealers. This announcement comes a year after MSD started distributed Fly Racing in Canada.

About Fly Racing

FLY Racing recently celebrated its 21st year of production and is known as being one of the largest brands in power sports gear and apparel. FLY prides itself on delivering the “highest quality gear at a price point everyone can afford.”

FLY gear is available in 40+ countries around the world and is known in the motocross, offroad, ATV, BMX, MTB, Street and Snowmobile markets. MSD will be carrying the Motocross, Street and Mountain Bike lines as part of our Summer 2022 catalog.

About the Partnership

After first introducing Fly Racing to the Summer 2021 catalog, the growth of the brand in Canada has been exponential. In partnership with dealers, MSD has been able to hone a thoughtful and specific product offering that meets both dealer needs and consumer demands.

Mountain Sports Distribution is looking forward to continuing to grow this product line and bring in larger volumes and an every-growing selection of Fly Racing Products. Since the start of the partnership, MSD has been excited to bring high-margin, well-priced racewear and casual goods to the moto and street market.

What Dealers Can Expect

MSD is excited to welcome new dealers to our network who are committed to the Fly Racing brand, but may not have purchased from MSD before. MSD looks forward to meeting and exceeding the expectations of these dealers with trademark personalized attention, great service and awesome product.

Says MSD President and CEO Chuck Gorton “This is a huge opportunity for MSD to grow the Fly Racing brand in Canada. We know that the brand is a great fit for our dealers and we’re excited to see a big bump in Fly Racing sales in 2022.”

New Dealers looking to work with MSD on a Fly Racing Order are encouraged to email the company or fill out a Dealer Application online.

About Mountain Sports Distribution

Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In both 2020 and 2021, Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.

To learn more, visit www.mountainsportsdistribution.com