MSD Announced as new Exclusive Canadian Distributor of Sidi Motorcycle Boots
Mountain Sports Distribution is extremely proud to announce a new distribution partnership with the world’s foremost motorcycle boot brand – Sidi. The motorcycle line of Sidi boots will be included in the Summer 2022 catalog and is available for order starting immediately.
About Sidi Boots
Sidi is world-famous for their motorcycle racing boots, including the top-rated Rex and Mag-1 models.
Sidi Boots has a 60+ year history and tradition of building the industry’s more reputable motorcycle boots and cycling shoes. Sidi is headquartered in Italy, where their premium motorcycle boots and shoes are also designed, tested and manufactured. Small batch production and a relentless commitment to quality has earned Sidi a reputation for the best footwear in powersports.
According to Sidi, their success in the industry is largely due to innovation and tradition, comfort and design. Says the company “Thanks to the passion, professionalism and innovative insights of its founder Dino Signori, an entrepreneur for more than 50 years and a long-time cyclist, SIDI has over time become one of the leading companies in its sector.”
About the Partnership
Mountain Sports Distribution is excited and proud to announce an expansive and calculated increase in summer product offering for Summer, 2022. Known for a complete winter offering, it has been a goal of the company to translate this one-stop-shop offering to the summer market.
MSD will be carrying the full line of Sidi powersports boots, including the best-selling Crossfire 3, a full selection of street boots and integral replacement parts. Says MSD’s Owner and CEO Chuck Gorton, “Sidi’s first-class boot catalog really elevates MSD in the motorcycle market. Our sales team now has a full head-to-toe offering for motorcycle dealerships, punctuated by Sidi’s stellar reputation. We couldn’t be more thrilled to bring such a widely respected brand to our dealers.”
Sidi’s offroad motorcycle boots are renowned in the mx world, especially the best-selling Crossfire 3 boot. MSD is excited to also bring the new X-Power boots (men’s and women’s models) to Canada.
Through this summer, Sidi and MSD have been working closely to develop a catalog for the Canadian market that includes top-sellers, new models and as much information as dealers and riders will need to order models for 2022. This partnership has been symbiotic as both parties are eager to see more riders have access to Sidi Boots.
Says Export Manager Alessandra Covre on the partnership, “We are confident that MSD will elevate the longstanding reputation and legacy of Sidi, and expand our already loyal retailer and consumer relationships with enhanced sales and broader reach capabilities throughout Canada. MSD is just as ambitious as Sidi, and we know that they will help us reach and exceed our objectives with distinction, integrity and merit.”
What Dealers Can Expect
MSD will be stocking almost the entire line of Sidi Powersports Boots for Summer 2022. This includes Offroad Boots, Racing Boots, Touring Boots and Women’s models.
Orders for Sidi can be placed for 2022 Delivery starting immediately via Sales Reps or by contacting orders@mountainsportsdistribution.com. Dealers are encouraged to make Sidi part of their Summer 2022 Booking and enjoy booking discounts and best possible selection.
MSD will bring the full line of Touring Boots to Canada from the ultra-tech Adventure Gore, to the casual hybrid Duna Gore.
About Mountain Sports Distribution
Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.
To learn more, visit www.mountainsportsdistribution.com
