The Latest News from the MSD Group fo Brands
Seven VIP A2 Experience Contest
Mountain Sports Distribution, Inc and Seven are incredible excited to announce a contest for Canadian Dealers with a prize unlike any other! Effective immediately, dealers have the opportunity to enter to win a trip for two to Anaheim, California for a VIP Seven Experience at the A2 Supercross Event this January, 2024.
Dealers booking Seven as part of their S24 Booking will have the opportunity to receive multiple entries to win this incredible prize, which includes a flight for two to Anaheim, a two-night stay in a hotel and a full race-day VIP experience, which includes viewing the A2 Supercross Event.
“It’s a prize you can’t even put a price on,” says Marketing Manager Jessica Joy, “you couldn’t buy this trip if you wanted to.” Though full details on the VIP experience aren’t available at this time, winners can count on meet and greets, tours and seats to the big show that won’t be forgotten. And what Canadian wouldn’t appreciate a quick Californian getaway in the middle of January?
Details regarding the contest will be emailed out to dealers on September 15th, or can be obtained by emailing MSD, Inc. or via regional reps. Winner will be randomly drawn October 30, 2023.
About MSD, Inc.
Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.
In 2023 Mountain Sports Distribution partnered with private equity firm, KV Capital .
To learn more, visit www.mountainsportsdistribution.com
Summer 2024 Catalog Drops
Summer, 2024 is looking hot! After a collaborative Summer Sales Meeting, the entire MSD Team is looking forward to launching the new catalog. “We’re building on a lot of great things happening with our brands,” says Marketing Manager, Jessica Joy. “The involvement of Seven & FLY Racing with Factory Racing Teams has been driving a lot of attention to these brands and we’re seeing great sell-through in stores and online.”
FLY Racing (Motocross, Street and Bike) and Seven racewear make up some of the key cornerstone brands of MSD’s Summer Catalog, which is broken up into three sections for 2024. “We wanted dealers to be able to quickly find what they were looking for, but we also wanted to expose them to new brands that they might not be aware we carried,” says Joy. “By dividing our catalog up into ‘Adventure,’ ‘Moto,’ and ‘Street,’ we’re hoping to help dealers better understand the key categories MSD offers.
Under the Adventure section, dealers will find products from house brand Mountain Lab as well as year-round staples BaroCook and Nikwax. “We’re especially excited about Mountain Lab for Summer 2024,” says CEO Chuck Gorton. “We’ve seen this brand take off exponentially in the past two years and are stoked to be able to continue to expand the offering.” Mountain Lab new products for S24 include two new hatchets, a new motion-activated headlamp, a battery-operated inflator and a two-rider helmet communication system, among others.
Within the S24 Moto section, dealers will find products from FLY Racing, 509, Seven, USWE, Sidi Motorcycle Boots, Zeus Helmets, CFR Handlebars, Fire Power chains and batteries and Sedona tubes. Says Gorton, “it’s a really exciting catalog – if you’re a dirtbiker, you’ve got to be pumped on our brands and we’re continuing our quest to be a one-stop shop for dealers.”
Finally, MSD, Inc recently announced that it would include Trilobite Motorcycle Jeans as part of the Summer 2024 Booking Offer. Trilobite Jeans join FLY Racing Street, Highway 21, Sidi Motorcycle Boots and Zeus Helmets to round out MSD’s offering of street motorcycle products.
Canadian dealers have been mailed their S24 Catalogs and Booking Offers with an added incentive to book by August 31.
About MSD, Inc.
Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.
In 2023 Mountain Sports Distribution partnered with private equity firm, KV Capital .
To learn more, visit www.mountainsportsdistribution.com
MSD Announces Brand Partnership with Trilobite Motorcycle Jeans
MSD, Inc’s Summer 2024 offering will include a new brand – Trilobite Motorcycle Jeans. The premium motorcycle clothing manufacture from The Czech Republic is known for it’s premium, high-performance street motorcycle pants and jackets and currently has distribution in 30 countries.
“Our goal is to have a Summer Catalog that is ubiquitous in motorcycle dealerships,” says CEO Chuck Gorton. “Partnering with Trilobite means we’re able to bring a unique, desirable brand to street motorcycle dealerships across Canada.” Trilobite joins MSD, Inc’s other street motorcycle brands Sidi, Highway 21 and FLY Racing to bring a more rounded offering to Canadian Dealers.
Below is the release from Trilobite Motorcycle Jeans announcing the partnership:
Trilobite Motorcycle Jeans, a renowned name in the motorcycle apparel industry, is pleased to announce an exciting new partnership with Mountain Sports Distribution, a leading distributor of high-quality powersports gear in Canada. This strategic collaboration marks a milestone in the companies’ pursuits to revolutionize the motorcycling experience and enhance safety and style for Canadian riders.
Trilobite Motorcycle Jeans is globally recognized for its cutting-edge innovations in protective riding gear, combining fashion-forward designs with premium materials that meet the highest safety standards. Mountain Sports Distribution boasts an impressive track record of successfully introducing exceptional powersports products to the Canadian market.
The partnership will see Mountain Sports Distribution becoming the exclusive distributor of Trilobite Motorcycle Jeans products in Canada. This move aims to streamline distribution channels, optimize customer service, and ensure that Canadian riders have easy access to Trilobite’s state-of-the-art motorcycle jeans, armored jackets, and other protective gear.
“We are delighted to join forces with Mountain Sports Distribution to expand our presence in the Canadian market,” said Jan Mares, CSO of Trilobite Motorcycle Jeans. “Canada has a vibrant and passionate motorcycle community, and we believe our collaboration will enable us to cater to their needs with unmatched quality and style.”
MSD, Inc will include Trilobite Jeans as part of the Summer 2024 Booking Offer via a supplemental catalog to their S24 Catalog.
About MSD, Inc.
Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.
In 2023 Mountain Sports Distribution partnered with private equity firm, KV Capital .
To learn more, visit www.mountainsportsdistribution.com
About Trilobite Motorcycle Jeans
Trilobite Motorcycle Jeans is a pioneering brand in the motorcycle apparel industry, committed to providing riders with top-tier safety gear that seamlessly blends fashion and function. With an unwavering focus on quality, innovation, and style, Trilobite Motorcycle Jeans has earned the trust and admiration of riders worldwide.
Find Trilobite Motorcycle Jeans online:
- Website: trilobitemoto.cz
- Facebook: trilobitemoto.official
- Instagram: trilobitemoto_official
- YouTube: @trilobite_official
MSD Enters Partnership with KV Private Equity Firm
Mountain Sports Distribution, Inc is excited to announce a new partnership with Edmonton’s KV Capital. “We’re extremely excited about the partnership,” says CEO Chuck Gorton. “We’ve had our eyes on the growth and future of the business and with KV’s partnership, those goals are absolutely attainable.”
Gorton started MSD in 2009 and has seen the business grow to one of North America’s top aftermarket powersports distribution company, which was named to the Globe and Mail’s “Canada’s Top Growing Companies” for the past three years. Says Gorton, “MSD is ready to scale up and better service our dealer partners. Having the support and expertise of KV is going to help us become better than ever.” Gorton will stay on with MSD as CEO and minority shareholder.
No changes are expected for dealer partners as the collaboration commences. “Our focus is on growth, not re-inventing ourselves,” emphasizes Gorton. “We’ve got a great formula here that we’ve built the success of MSD around and we’re going to keep focusing on that – great people, great relationships and great brands.” MSD looks to continue to partner with their keystone brands, build out new relationships and continue to nurture the values and partnerships that continue to make MSD stand out in the powersports market.
Read the full press release from KV Capital here.
About MSD, Inc.
Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In 2020, 2021 and 2022 Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.
To learn more, visit www.mountainsportsdistribution.com
About KV Capital
Founded in 2006 and based in Edmonton, Alberta, KV Capital is a Canadian, alternative investment fund manager with approximately $350 million in committed assets under management. KV Capital’s funds are split into a diverse range of asset classes including private operating businesses and real estate mortgages. KV Capital has been on the Profit 500 ranking of Canada’s fastest-growing companies for six consecutive years and has funded over $1 billion in investments across several different asset classes.
Find KV Capital Online
- Website: kvcapital.ca
- LinkedIn: KV Capital
- Instagram: @KV.Capital
KTM, FLY Racing Announce Partnership for 2023
Mountain Sports Distribution is extremely excited to share that the KTM Canada Red Bull Race Team has aligned with FLY Racing ahead of the 2023 Triple Crown Series. MSD has been the exclusive Canadian distributor of FLY Racing since 2021.
“We’re excited to see what this can do for the growth of the brand in Canada,” said MSD Marketing Manager Jessica Joy. “We’ve known the sheer potential behind the FLY Racing brand and know that this visibility is going to help bring it into the mainstream of moto north of the border.”
KTM’s team is made up of three riders, including 450 rider Jess Pettis and 250 class riders Ryder McNabb and Kaven Benoit.
Please read the official press release from KTM available here.
MSD Releases Two New Catalogues for S23
Mountain Sports Distribution is excited to release not one, but two catalogs for pre-booking of the S23 Season.
“It’s our biggest Summer Offering ever,” says President & CEO Chuck Gorton. “We’ve never been in such an outstanding position to offer great product to every powersports and outdoor dealer in Canada.”
With a growth in offerings, Mountain Sports Distribution is now entering the outdoor market, with specific products and brands geared toward the bike and backcountry adventure community that isn’t necessarily associated with powersports. The new “Outdoor Summer 2023” catalog includes products from MSD staples, such as Mountain Lab Gear and BaroCook, but also includes an enhanced offering from FLY Racing Bike (BMX and MTB) and USWE backpacks. New to the MSD group of brands is Funn Bicycle Components, of which MSD is bringing the majority of to Canadian dealers.
Complementing the new Outdoor catalog is MSD largest catalog to date – the Summer 2023 Powersports Catalog. “We’re growing,” says Gorton, “but as quickly as we grow, our brand partners are doing the same. There’s simply more awesome product available to Canadian Powersports consumers.” Featuring 16 brands in the 450-page catalog, there’s new product from just about every brand MSD carries.
“We want to be the go-to catalog for dealers across Canada,” says Gorton. “We’ve got something for every dealer and consumer, and we think our S23 catalog is going to be super inspiring for buyers, dealers and consumers.”
Included in the S23 Catalog is product from Mountain Lab, USWE Backpacks, Zeus Helmets, BaroCook Flameless Cookware, 509, Seven, Highway 21, Sidi Motorcycle Boots, Cheetah Factory Racing, FLY Racing (MX, Street and Bike), Nikwax, Fox Shocks, Fire Power and Sedona Tire and Wheel.
About Mountain Sports Distribution
Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In both 2020 and 2021, Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.
To learn more, visit www.mountainsportsdistribution.com
Huge Growth in Offerings for Summer 2022
Mountain Sports Distribution is on a deliberate path of growth in the summer market. “Our winter offering is so strong,” states President & CEO Chuck Gorton. “It’s been a long time coming to ensure that our summer catalogue reflects where MSD is going. We’re extremely excited about Summer 2022.”
Offering key winter brand as part of our winter catalogue since 2009 – from avalanche equipment from Highmark and Mammut to industry-dominating brands like 509, to niche customer favourites like TOBE and Cheetah Factory Racing, Mountain Sports Distribution has approached brand partnerships with a singular overreaching ethos: partner with brands we use, love and would personally recommend.
The complementing summer offering has been slower to come. For years, MSD’s summer catalogue was comprised exclusively of 509 Offroad product – helmets, goggles, jerseys. The story for Summer 2022 is much, much different. With a 370-page catalogue full of complete product lines from international brands, the 2022 Summer offering from Mountain Sports Distribution is nothing short of impressive.
Newly added for Summer 2022 are Sidi Motorcycle Boots, USWE backpacks, Fire Power Batteries, Sedona Tire & Wheel and Fox UTV & ATV Shocks. MSD also has greatly enhanced offerings from FLY Racing (Moto, Street and Bike), Highway 21 and 509.
Mountain Sports Distribution will now be the exclusive Canadian distributor of Italian-made Sidi Boots (motorcycle line only) and WPS’s house brands for parts Sedona Tire & Fire Power.
Says Director of Sales & Business Development Cameron Braaten, “The addition of these brands is specifically to meet the demands of our dealers and is in direct response to requests from them. We know that being able to offer a full breadth of apparel, accessories and key hard parts is going to make MSD a valuable part of our dealers’ offerings.”
MSD’s summer catalog for 2022 is now comprised of house brand Mountain Lab (featuring new products for S22), USWE hydration packs, Zeus helmets, Barocook flameless cookware, 509 Offroad gear and apparel, Seven racewear and apparel, Highway 21 motorcycle apparel, Sidi boots, Fire Power batteries, Sedona tubes, CFR handlebars, Fox UTV & ATV shocks and FLY Racing helmets, goggles, racewear and apparel for moto, street and mountain bike.
About Mountain Sports Distribution
Established in 2009, Mountain Sports Distribution is one of Canada’s leading powersports parts and accessories distributors. Located in Golden, British Columbia, a recreation mecca, MSD places a fundamental focus on being submersed in the powersports community. MSD distributes winter snowmobiling equipment and summer motorcycle equipment in Canada and USA. In both 2020 and 2021, Mountain Sports Distribution was named one of Canada’s Top Growing Companies and in 2019 was named to Canada’s Growth 500 list.
To learn more, visit www.mountainsportsdistribution.com
